PENNZOIL

I led the Digital Strategy for the award-winning Pennzoil "Joyride" content series. Automotive enthusiasts raved over the viral video content that struck gold with 12 million views, 36 times more "Pennzoil" Google searches, and increased consumer purchase intent by 16%. An immersive virtual reality (VR) experience was also created utilizing Google Cardboard.

JIFFY LUBE

I led the Brand Strategy effort for Jiffy Lube and was also tasked to redefine the Digital Strategy as well. A new website was built along with an extranet that allowed Jiffy Lube franchisees to build their own local market "brand compliant" websites. A smartphone application was also developed and recognized by MINTEL as the #1 innovation by a Quick Lube in 2011.

MICHELLE MERSEREAU

I designed a portfolio website for LA model, Michelle Mersereau that could also be used as a CD business card. The website has a unique sliding panel navigation system that houses some of Michelle's finest photos that have been featured in international publications.

METRONATIONAL

MetroNational, a private development company located in Houston, Texas came to me with the challenge of showcasing their many offerings on their corporate website. I designed a site that shows MetroNational's diverse portfolio of properties and "Best of Class" communities.

TRISTAR PETROSERV

I created the brand identity for TriStar PetroServ, a leading provider of innovative tank cleaning and material processing solutions. Upon completion of the new identity, I redesigned their website, advertising, and marketing materials to bring to life the exciting "new look" that I had constructed.

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  • BRAND STRATEGY

    I have built award-winning Brand Strategies that are designed to inspire customers and motivate them to take action. A good strategy can also create a culture.

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  • PRINT DESIGN

    Print design can often times play a key role in your brand identity. I have created some stunning print work in my time, that I have designed in a number of shapes and sizes.

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  • WEB DESIGN

    My award-winning web design and digital capabilities have received industry recognition on the global level. Delivering a stellar digital experience is an imperative today.

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  • TV COMMERCIALS / DIGITAL VIDEO

    One of the tried and true ways to tell your brand story is through video content. Here you will find a collection of TV Commercials & Digital Video that I am the most proud of.

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  • LOGO DESIGN

    An effective logo design can help turn that “first impression” into a “lasting impression.” I have designed logos that span across a variety of industries.

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  • ILLUSTRATIONS

    Throughout my career I have created illustrations in a variety of mediums. This includes pen & ink, clay, paint, airbrush, digital, and most recently using AI.

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