OIL CHANGE-XIETY

Consumer research shows that realizing it's time for an oil change can be a source of anxiety for vehicle owners. The “Oil Change-xiety” campaign set out to show that Valvoline offers a stress-free service to help ease the pain. The spot surpassed benchmark data for Branding, Believability, Likeability, & Differentiation highlighting how Valvoline's creative excelled as a top performer in the marketplace.

OIL CHANGE-XIETY 2.0

After the success of the original “Oil Change-xiety” campaign, I launched the second installment of commercials for Valvoline. This new series of digital content featured an annoying Oil Change Maintenance Light that reminded the driver that they were due for their next oil change and that Valvoline is the right choice.

JOYRIDE

I led the Digital Strategy for the award-winning Pennzoil "Joyride" content series. Automotive enthusiasts raved over the viral video content that struck gold with 12 million views, 36 times more "Pennzoil" Google searches, and increased consumer purchase intent by 16%. The “Joyride” video also proceeded to win a Cannes Lions Award for Best Sound Design.

LEAVE WORRY BEHIND

I launched the “Leave Worry Behind” campaign for Jiffy Lube. This national advertising campaign highlighted Jiffy Lube’s commitment to delivering a worry-free vehicle maintenance experience to customers. I delivered a series of commercials that did this by taking aim at some of the shady competitors in the quick lube industry.

VIEW THE REST OF MY PORTFOLIO

  • BRAND STRATEGY

    I have built award-winning Brand Strategies that are designed to inspire customers and motivate them to take action. A good strategy can also create a culture.

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  • PRINT DESIGN

    Print design can often times play a key role in your brand identity. I have created some stunning print work in my time, that I have designed in a number of shapes and sizes.

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  • WEB DESIGN

    My award-winning web design and digital capabilities have received industry recognition on the global level. Delivering a stellar digital experience is an imperative today.

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  • TV COMMERCIALS / DIGITAL VIDEO

    One of the tried and true ways to tell your brand story is through video content. Here you will find a collection of TV Commercials & Digital Video that I am the most proud of.

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  • LOGO DESIGN

    An effective logo design can help turn that “first impression” into a “lasting impression.” I have designed logos that span across a variety of industries.

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  • ILLUSTRATIONS

    Throughout my career I have created illustrations in a variety of mediums. This includes pen & ink, clay, paint, airbrush, digital, and most recently using AI.

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